Overview
The client is a leading supplier beauty, health and fitness products largest retail network in South-East Asia, with agencies in Singapore, Malaysia, Indonesia, Brunei, China, Thailand, and Australia. They aim to be the world’s leading innovator and trend-setter for fitness, health and beauty products enabling individuals to perform their personal best and live life to the fullest.
Challenges
The client wanted to generate demand for products in the UAE. While they have a strong Asian brand presence, they were still growing brand awareness in the UAE —requiring a reliance on relationships and referrals to fill the sales pipeline. After a few internal attempts to fill the top of the funnel, the client recognized the need to bring in an experienced lead generation team. The client was looking for a cost effective way to penetrate a market like UAE. They wanted us to generate demand for their products as well as build a sales and marketing engine to establish a sales pipeline
